Definition - SEO (Search Engine Optimisation) is concerned with increasing the visibility of a website by making its pages appear more frequently and more prominently in organic search results through the strategic use of HTML tagging and coding, formatting, text placement and multimedia and the content itself.

Definition - SEM (Search Engine Marketing) is the process of applying tools such as PPC - Pay Per Click advertising and other techniques to increase and maintain a websites prominence in the search results. SEM has evolved to refer to the paid placement side, as opposed to SEO, which is the process of optimising your site to get “free” traffic in what are called the “organic rankings”

In recent times SEO practices have changed dramatically. In the past SEO could be referred to as an "injection process" - meaning you simply pay a marketer or SEO company a one-off fee to tweak your keyword density and Meta Tags and expect to end up at the top of Google, Yahoo or Bing for your keywords. Nowadays however it is very much a process that factors in everything from your website, to Social Media to Blogging and Video channels such as YouTube or Vimeo.

In reality, there are over 30 different points that the search spiders look at, when sorting out the sites and deciding which rates best in the results.

To get the best results, you need to create compelling content regularly e.g. once a week at least. This is probably the most important aspect of Search Engine Optimisation in todays online experience. Embrace this concept and not only is it possible to generate a page 1 result on Google, Bing, or Yahoo, but you can very easily generate multiple page 1 results.

Gone are the days of big websites full of content with loads of pages for the user to browse through. These days web searches should be treated as questions and the results (websites or landing pages) as the answer. This in turn means it is far more effective to create a number of small micro sites that are targeted towards your keywords. Not only is this approach more effective at generating a listing on the first pages of the search engines, but it is also much more effective at generating a sale or conversion.

This is a only small insight into the world of SEO. Below we try to answer some of the most common questions we get asked. Take a read through them, and please feel free to contact us if you would like more information or want to give your online presence the attention it so rightly deserves.

Q. So why is it important to rank highly in Internet searches?

A.  Quite simply, the better you rank in the search engines, the more people visit your site (hits) and the more products you sell or the more customers you gain!

Q.  I spent a fortune on my website - and now I have to spend more?

A.  A super website is a great starting point for your business on the internet, but what good is it, if potential customers can't find it or worse still, they don't even know you exsist.

Q. So what can Blue Monkee do for me?

A. We have a proven track record in getting Northern Ireland businesses to rank very highly in local, national and international searches. We use only the methods approved by the main search engines (called 'White Hat Techniques') to achieve this and have invested heavily in market leading analysis and reporting software which gives us (and ultimately you), a great insight into your site performance in many key areas and that of your competitors. More importantly it helps you identify and implement the necessary changes to get your website up the rankings quickly and to stay there.

We offer a FREE SEO Report for your website with NO Obligation to sign up to any of our services.

Q. What's all this going to cost me?

A.  It's a difficult question, as it depends on several factors, such as which market you want to rank highly for (e.g. business name, town, county, national, international, etc), the number of keywords or phrases you want to rank highly for and their competitiveness (e.g. best restaurant, cheapest curtains, holiday rentals etc), which Search Engines you want to rank highly in (e.g. Google, Yahoo, Bing, YouTube etc). To put a value on it, most of our customers pay between £80 and £250 per month with a few either side of these prices but it all depends on your needs. They all agree - it's money well spent to drive traffic to their websites. Read our Testimonials for some honest feedback from real people.

Q. Anything else I need to know?

A. Well YES actually! We kept the best till last. We have a 98% success rate in getting SEO results. We are so confident that we will be successful for your website, we offer a Full Money Back Guarantee - If, on taking out one of our SEO packages, we fail to get your website into the Top Ten Rankings in Google for your chosen keywords - we will refund you the Full Amount you paid to us for SEO - No Catches! See our Terms and Conditions for Full Details.

There's no financial risk to you - Full Refund, if we dont get you to the top 10 in Google!

Contact Us Now using our Online Form to tell us your requirements in more detail.

Alternatively call us on 0845 519 7907.